The DMA® map provides a complete geographical breakdown of 200+ designated market areas. DMAs® are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. A DMA® consists of all counties whose largest viewing share is given to stations of that same market area.
The DMA® Workbook is useful for every business organization associated with the media industry including TV stations, networks, cable, advertisers and agencies interested in assessing geographical market share. The DMA® map is an invaluable asset for marketing plans.
Included with the DMA® workbook: Mapland Basic, USA County Boundary map and the ability to pin point 5 digit zip code pin points on a DMA® or USA County map.
DMA® is a registered trademark of Nielsen Media Research, Inc.
Special $40 off DMA® Boundaries! Regular $419.95
Now just $379.95
NOTE: DMA Boundaries will no longer be available after 5/31/2006